People Still Buy Wood Paneling?

So I'm going through the local Menard's, minding my own business, getting prices on shingles and roofing. Heading past the checkout lines, I made room for a guy carrying what I thought was a 4 x 8 sheet of plywood. Figuring it was heavy, I gave him the right-of-way. After he passed, I looked back and saw that it wasn't plywood, but two sheets of paneling, and I was looking at the back of it. This wasn't just your everyday run of the mill paneling though. This guy was taking the Express Train to hell by buying fake brick paneling. Yes, paneling made to look like bricks. Gray bricks. Ugly gray bricks. 64 square feet of ass-ugly fake gray brick paneling. What could possibly be so hideous as to look BETTER by putting this crap over it? The guy wasn't old enough to have that as an alibi. I was tempted to grab a hammer and put him out of his misery. It's all downhill from here for him, his mind is gone.